Monthly Archives: January 2013

5 Rules of Successful MySpace Music Promotion

The music and recording industry is overcrowded. Hundreds of demos make their way into the mail rooms of the big recording studios every day. Very few of these demos will ever lead to profitable recording contracts because the big record company executives know that they have recording artists over the barrel. With such a huge surplus of talented musicians yearning for their big break, the big record executives are free to pick and choose who they sign and they don’t always offer a fair deal to unknown artists. It can quickly turn into a vicious cycle of submission and rejection. Luckily, the unknown recording artists does have an edge in getting their name and music into the public eye. That edge is MySpace. To properly make use of the music promotion abilities of MySpace, there are a few simple rules to follow.

Rule 1 – Be social

People love to share their lives. If you are willing to take the time to comment on other peoples profiles and share something besides your music with your network, you will quickly find that people are more willing to follow your climb up the ladder of successful recording. It is great to promote your next performance or offer your CD for sale but don’t make this the only thing you ever talk about. Be human. Let your network become your friends and they will become your fans too.

Rule 2 – Use lots of pictures

A picture is worth a thousand words so make sure yours tell the story of your recording career in the right light. Do you have pictures of your latest recording session or live performance? Make sure to upload them to your profile as soon as possible so your fans see that you are working and haven’t went the way of the dinosaurs.

Rule 3 – Use the music player

MySpace offers a built in music player with customizable play lists. Use this feature to help people find your sound. Upload your songs and create a play list to showcase your bands skill. Make this the default play list and include the media player on your profile page. Everyone who visits your profile page will get the opportunity to listen to your latest song and even add it to their own music player play list. You never know who will happen across your profile and have the connections to create your door into the music world.

Rule 4 – Be unique

MySpace offers a default profile background but why would you want to use that? Your band has a unique sound. Why would you want the same profile background as everyone else? MySpace backgrounds are easily altered and changed so experiment a little. Use tiled pictures of your band in the background or create an artistic background image that is eye catching and conveys a sense of your music.

Rule 5 – Be informative

Have you ever talked to someone who seemed to talk for days without saying anything meaningful? Many MySpace profile read in the same way because people forget that this is their face to the online world. In your MySpace page, don’t fall into this trap. Include information in your profile and status messages about what your band is doing professionally, upcoming concerts and CD releases. Use the blog to keep fans updated on your bands progress and current news about your band. Don’t post status messages about what you had for breakfast, unless, of course, you just had a breakfast meeting with the president of RCA records.

Music Sensations Combining Success As Couples

While history still holds Sonny and Cher, Captain and Tinnille, and Tina and Ike Turner as musical successes, it seems only obvious when one takes one music sensation and tosses in another that you will have a hit. Today, couples that have the ears of the world are still finding that by joining efforts, they can give their fans twice the satisfaction. Who are today’s famous musical couples?

1. Jay-Z & Beyoncé – Jay-Z and Beyoncé were married in 2008 and collaborated on the song “Bonnie and Clyde”. Jay-Z also has appeared on Beyoncé hit single “Crazy In Love” as well as “That’s How You Like It” and her album B’Day. As a couple, the two have earned a combined $162 million. Before Jay-Z and Beyoncé met, each were their own success. Jay-Z is one of the most notorious hip-hop artists holding a record for the most number one albums by a solo artist on the Billboard 200. Beyoncé Knowles is an American R&B singer, songwriter, record producer, actress and model. Beyoncé fame rose as lead singer of Destiny’s Child. In 2003 she released her first solo album. On January 31, 2010 Beyoncé won six Grammy Awards, breaking the record for most Grammy awards won by a female artist in one night.

2. Tim McGraw and Faith Hill – This country and western duo were successes before marrying in 1996. Samuel Timothy “Tim” McGraw has had numerous albums and singles that have topped the country music charts giving in album sales of more than 40 million units. Audrey Faith Perry has sold more than 40 million records and has had eight number-one singles and three number-one albums. Hill was won awards from the Country Music Association, Academy of Country Music, Grammy Awards, American Music Awards and People’s Choice Awards. Hill was featured on husband McGraw’s 2007 album Let It Go and sings two duets with him, “I Need You” and “Shotgun Rider”. “I Need You” was nominated twice at the 2008 Grammy Awards for Best Country Collaboration with Vocals and Best Country Song. Hill and McGraw toured together for the Soul2Soul 2007 as well.

3. Marc Anthony and Jennifer Lopez- Who doesn’t know of this duo? This couple married in 2004. Anthony, born Marco Antonio Muñiz, is an American & Latin Grammy award-winning singer/songwriter, actor and producer. Anthony is a five-time Grammy winner and has sold more than 10 million albums worldwide. He is best known for his Latin salsa numbers and ballads. Jennifer Lynn Lopez, nicknamed J.Lo, is an American actress, singer, record producer, dancer, fashion designer and television producer. She is considered the most influential Hispanic entertainer in the U.S. as well as one of the wealthiest. Lopez recently released her first full Spanish-language album Como Ama una Mujer. Anthony produced the album. It peaked at number ten on Billboard 200.

Tips For Recording Original Music With a Computer

There is a wide variety of home recording software on the market, but there is a complex process that takes place between the writing of a quality song, and the point at which your listeners get their first listen at your masterpiece. Perhaps you just wrote your first song. Perhaps you’ve written several, and even recorded a few. Regardless of your situation, being educated on the proper method for recording and getting your music to the masses is essential if you want to share your message with the world. This involves setting up an effective in-home recording station or studio, knowing how to properly use recording software, mixing, mastering, and then finally using technology to effectively promote your music. All of these things take time and practice to master. The good news is, however, that effectively recording original music with a computer is possible, and likely with a little bit of creativity and effort.

The first step to successful at-home recording is setting up your equipment. This not only includes your computer, but of course your instruments! Sound quality will be dependent on signal levels of your equipment. Understanding how the signals interact will help you determine the proper levels and volumes at which your equipment should be operating to achieve quality sound. The basic rundown of this system, however, is plugging a microphone or instrument into a mixer or preamp, running a cable from the mixer or preamp’s line out to the line in of the soundcard, and then running a cable from the sound card’s line out to your monitor amp, powered monitors, or headphones. Every component to this chain affects the quality of the sound, so it is important to choose carefully with everything from preamps, to microphones, or even cables. Keep in mind that your room acoustics will also have an effect on the finished product.

Once you are set up, find recording software that is user friendly, and familiarize yourself well. Do multiple recordings-starting with a dry recording. Most people find it easier to work with a dry recording because you have more control over the finished product. If you use any effects during your recording, you’re stuck with them. Recording dry allows you to add in effects later, or leave them out if that’s what you prefer. After this dry recording, do another. Experimentation is the key to finding what sounds best. Just make sure to be aware of the volume and level at which you are recording-it will effect how you alter it later in the process. Also, be sure to keep everything on time. You don’t want your music to sound sloppy or unprofessional. Utilize a metronome or click track to make sure your track sounds top-notch. Make constant alterations to the way the room is situated, or volumes and levels, and trust your ears. You will hear what sounds best. Use that to guide you through the recording process.

Mixing is a true art, and can be time consuming as well as complicated. But training your ears and experimenting with your software will help you along this process. Try to avoid getting discouraged. With added experience, mixing will become easier. Always keep in mind the big picture of the song, regardless of whether you mix one section at a time, or monitor all the tracks at once in a given song. You need to remain conscious of where the song will be played, what instruments are integral to the sound, and how you want it to sound. This can be a frustrating process, so take notes and don’t stray too far from where you want the song to go. Keep focus, and you will be successful. If you find yourself wearing down, take a break and come back to it later. If you stay motivated, and keep in mind this is your art and it requires patience, your track will sound great.

Going Viral – Getting Exposure For Your Music On The Internet

There are dozens of ways that you can get discovered by an online audience, but in order to make the most of your efforts, you need to become aware of what is out there and get organized in a manner that allows you to follow each pathway in the most efficient manner possible. Before getting started, however, you need to focus first and foremost on the music. Without quality product, the rest of your work will be impossible to accomplish. But assuming you are already there-that you’re playing live shows, writing original material, and refining it to the best quality presentation possible-then your next steps should be as follows:

First, you need to create a social media profile. Scratch that. You need to create several social media profiles. You should have a MySpace page, a Facebook page, and a Twitter. These are the three most popular ones out there. So long as you are represented in each, you should have access to potentially millions of listeners. After establishing your account, it’s time to build friends and followers. You will want to send out feelers to friends, family, and local people in your area. Invite everyone out to your shows and use the in person experience to build word of mouth. Not only will this make you more popular in the community, but it will also spread your popularity online.

While social media is an ongoing effort, so, too, are the other opportunities out there. That means you should have an official site with tour dates, information, and news, so that your listeners will have a reason to follow what you’re doing. Establishing an online presence through both a website and your social media accounts lays the proper foundation for what is to come next, and that is actually getting your music distributed.

Amazon and iTunes are both great sources if you are wanting to break free from CDs and grow along with the digital age. Being able to affordably and effectively reach millions upon millions of audience members is how many bands are able to kick out the middle man and enjoy a more worthwhile relationship with their audience. They also keep more of the sales as they come in than would be true with a record company.