Monthly Archives: April 2013

What’s Working Right Now in Music Marketing?

It’s Chris Rockett here, your friendly neighborhood tactics pimp! Today I want to talk to you about what’s going on behind the scenes for my music promotion projects.

So what am I doing?

To help please the internet and the mighty “King Google” I’m placing much more emphasis on content based music marketing. You have seen that I’m doing YouTube videos, Twitter posts, Facebook pages, and blog posts.

This all works great to bring in new fans to your gang, because there is so much to talk about in your music scene, and you can easily jump into the conversation.

Let’s have a look at how you can do that…

Google – You can obviously pay for traffic on Google, but it’s really hard to make a profit so I’m going to suggest you use a process called “Search engine optimization” or SEO.

This means that you show up in the natural search results which will bring new fans to your website.

Did I mention that this kind of fan generation is totally FREE. (Very cool)

You can download a great introduction to SEO here.

But I would suggest you not overcomplicate this and just follow my simple process…

=> Add lots of articles to your blog related to the music scene that you work in.

=> After a while you will start to rank for a lot of different keywords and will be getting hits from all over the place.

=> Do the “Guest post method” and use the links back to your site to power up your blog trust in Google. This will in turn make it easier to rank for other terms.

Facebook – Make sure that you have a Facebook fan page and share high quality content everyday. Create work that is exclusive to your Facebook fans.

When you post ask then to comment and make sure that you join in the conversation before it dies. Share your YouTube videos, blog posts, new songs, guest blog posts and never post any crap on there at all.

If you do this right an post the best stuff you can find, people will share your content, and more and more of their friends will find and follow your page, which will create a feedback loop.

Facebook Ads – I’m also using ads in some cases and you can read my free guide on the Gen-Y Rock Stars blog here.

YouTube – Just start making simple videos at least three times a week and deliver high quality content to your network with not only your own music, but also your opinion of news in the scene, and album reviews for other bands.

Twitter – Track down the latest breaking news in your music scene and become the best source of music information for your fans. Also let your followers know about your own music once in a while.

Final thoughts

People are already looking for quality information about their favourite music so you need to plant yourself in front of those fans and then attract them back to your own website.

The Bath Music Fest Returns

Great news for music lovers in the south west, it’s almost time again for the Bath International Music Festival to take place. The fabulous event takes place every year between May and June and has been running in one form or another since 1948 and has been a great success with improvements and more and more events added each year.

Bath has plenty of strong links to the music scene that date back to the sixteenth century, (even before the city was a popular resort for shopping and entertainment) influential figures such as Queen Elizabeth the 1st would often visit the city to listen to the many musical recitals in its abbey. Due to its strong influences and success with musical and dramatic arts the city set about organising its own festival which has with the exception of a couple of years become a great and well looked forward to event for over 60 years.

Back in 2006 the festival organisers added a new format of planned events which opened the doors to many different genres and collaborations. One of the most memorable and exciting performances that came about that year was a performance in the Bath Abbey by one of the most influential musicians of modern times Brian Eno with the cities Camerata chamber orchestra. Since then the festival has gone from strength to strength with many unique and wonderful performances and shows.

This year the Music festival will have many differing acts from around the world performing throughout the cities music and art venues. The Bath Music Festival opens each year with a large party within the city on the Friday night billed as ‘Party in the city’. The free night of entertainment begins with a procession by local school children to Bath Abbey resulting in a performance between them and the Brazilian percussionist and composer Adriano Adewale.

Throughout the rest of the night you will be able to catch many differing genres of music including rock, indie, classical and folk in many of the cities venues. The main attraction and headline event of the night will be the energetic samba group ‘Umpatacum’ who will be performing at the pavilion and are expected to be a wonderful end to the first night of the weekend’s festivities.